How women’s buying behavior changes from the menstrual cycle

Tigers, you should definitely know this…

During ovulation

A woman often buys things that enhance her attractiveness – for example, clothes, shoes, jewelry, cosmetics, while most often she chooses something bright, spectacular, sexy.

Before the start of the period (PMS phase)

Women are growing not only in the number of impulsive purchases, but also in the desire to buy themselves “something especially pleasant” – for example, sweets, comfortable clothes, household goods and comfort.

Numerous studies have shown that during ovulation, many women have a growing propensity for risk, and in PMS, on the contrary, for comfort and more proven options.

There really is a lot of research, however, as well as controversy…

After all, everything depends on hormonal surges, income, age, and habits of the fair sex.

By the way, some women are not subject to fluctuations at all, while others like and practice impulsive shopping.

In any case, tigers, if you have a woman, it’s better to have ready-made options for any stage of the cycle in your head.